United Kingdom: When you open your phone at 7 p.m., the first thing you see is a handful of game icons. The decision you make now is simple: pick an app that keeps you engaged for at least 30 minutes, or one that offers a quick burst of excitement before you head to bed.
United Kingdom: In 2026, more than 55 % of UK adults own a smartphone that runs at least one gaming app. That figure eclipses the 41 % of people who still rely on traditional TV for entertainment.
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